The average person is exposed to 3,000 advertisements every day. That’s mind-numbing.  How do you get through the noise?  Our approach is to eschew commoditized messaging in favor of targeted differentiation.

Our process is sound – targeted (segmentation based on research into what moves individuals) differentiation (what makes you different to an individual based on their needs). We’re in the Information Age; for consumers, however, it’s the age of information overload.  The era of general and generic communication is gone.  Those who fail to communicate based on individualized differentiation simply get lost in the noise.  Those who do not meet the needs of their audience technologically lose them.

We are not an ad agency, though we produce ads.  We are not a consumer research company, though we do excellent research.  We are not a strategic planning company, though we produce some pretty cool strategic plans.  These are just portions of our identity.

Healthy relationships are a result of meeting the needs of another.  We research and segment your audience.  We create engaging and compelling messages built around their needs.   We teach you how to maintain a relationship infrastructure that meets the needs of your audience (dynamic CMS website, html email, social network integration, e-commerce, etc).

Through shuandi’s Basecamp program, shuandi works with small and medium sized organizations, including non-profits, on operational efficiency and integrating necessary technologies that connect organizations with both their base of supporters and prospective supporters.  Through Basecamp, shuandi assumes the role of the proverbial Sherpa and comes alongside to train key personnel in an organization in a number of areas.  In the area of marketing, for example, shuandi builds custom CMS websites and html email templates, then trains key organizational employee’s on how to create, manage, and update them.  It’s cost-efficient and convenient for organizations who don’t have a lot of money to spend on marketing.  shuandi Basecamp does the same in operations and technology implementation.

We’re here because we love what we do:  creating compelling marketing pieces, public relations, campaign management, segmentation and identification, CMS website development and training, consulting in the areas of orhanizational operations and technology.

Whether you’re a non-profit, small business, or a candidate for office, consider us your indispensable Sherpa assisting you in your climb to the summit of your own Everest.

Get in touch and we’ll see if a relationship with shuandi is right for you.

Joshua Leatherman